Privacy Policy
Last Updated: April 28, 2026
This Privacy Policy describes how Niushipo and its subsidiaries (collectively, "Niushipo" or "we") collect, use, and share your personal information, and your choices regarding information processing. This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website or other online products and services), or in other ways as described below. In this Privacy Policy, our online and offline services, and our interactions with you, are collectively referred to as the "Services."
Information Collection
Your Personal Information Collected
We collect the following categories of personal information:
• Contact Information: Your name, shipping address, email address, and phone number;
• Other Identifying Information: Social media usernames, IP addresses, business IDs, order IDs, passwords, and other security information used for authentication and access;
• Payment Information: Name, issuing institution and card type, credit or debit card number, expiration date, CVV code, and/or billing address;
• Information You May Provide About Third Parties: The recipient's name, address, and contact information (if different from yours) for gifts or virtual gift cards;
• Employment Information: Employment status or experience, or your occupational information;
• Demographic Information: Age, gender, and date of birth;
• Location Data: We may use various technologies to learn your geographic location, including collecting your IP address. • Address or other device information, which may depend on your device's location service settings;
• Internet or other electronic activity: Your browsing history, including how you browse our services and which features of our services you use most frequently;
• Audio and video information: Videos and photos you choose to upload to our website or otherwise share with us;
• Business information: Products purchased or viewed on our website, and records and text messages of communication with us, such as communications with our customer service team or through the chat function on our website;
• Preference information: Preference information, including your preferred types of activities and products, and your body characteristics such as body type, height, and weight, or other information related to your clothing preferences if you voluntarily provide it;
• Sensitive personal information: In some cases, we collect sensitive personal information, including precise geolocation data indicated by your mobile device or computer; and;
• Inferences: Inferences drawn from the above categories are intended to create a profile about you that reflects your preferences, characteristics, behaviors, and attitudes;
• Video data: We collect video data through security cameras deployed in some retail stores.
Through which channels do we obtain your personal information?
Directly from You
We collect contact information, demographic information, personal preferences, and payment information directly from you. You may provide us with this information through our website, customer service representatives, events, mobile applications, marketing campaigns (including contests, raffles, and events), and third parties, or any other way we interact with you.
From Third Parties
We collect your personal information from third parties, such as social media websites, data cooperatives, and other third-party data sources. We may collect your identifiable information from these platforms, such as your name, email address, age, gender, and location, in accordance with the terms of use and privacy policies of Facebook and Twitter. We may also obtain your statistical information from third-party data sources to provide you with services and marketing more efficiently and personally. Additionally, we may obtain legal information from third parties, such as fraud checks or flagging of your transactions, payment card rejections, suspected crimes, complaints, and/or claims.
From Cookies and Similar Tracking Technologies
We (and our service providers) use cookies, web beacons (also known as “tracking pixels”), and similar tracking technologies to automatically collect information about you, including your browsing and purchasing behavior, when you interact with our online services or emails. For example, we may collect your browser type, operating system type or mobile device model, web pages viewed, links clicked, IP address, mobile device identifier or other unique identifier, websites you visited before visiting our website, the duration you browsed or used our website, your return visits or other clickstream or website usage data, and emails you opened, forwarded, or clicked to access our website or applications. We also record your browsing path on our website, including the pages you visited, mouse or pointer movements, and keystrokes you typed. This allows us to create “session replays” of your visits to our website. We may combine this information with other information we collect about you and use it for various purposes, such as improving our website and your online experience, understanding which areas and features of our website are popular, tracking traffic, understanding the effectiveness of marketing campaigns, tailoring our communications with you, determining whether emails have been opened and links in emails have been clicked, and other internal business purposes. For more information about cookies and how to disable them, please see the “Cookies” section below.
Personal Information We Collect
We may infer your personal information or make other inferences based on other types of personal information we collect. For example, we might infer your location based on your IP address or infer your interest in purchasing a certain type of clothing based on your browsing behavior on our services.
Use of Personal Information
We may use your personal information for a variety of purposes, including:
• Providing, maintaining, and improving our services, including facilitating and enhancing your online shopping experience;
• Delivering products and services you request or reasonably anticipated in our ongoing business relationship, completing transactions, fulfilling our contractual obligations, and sending you relevant information, including confirmations and receipts;
• Processing your orders, payments, and account adjustments, and initiating, delivering, invoicing, and collecting payments for our products and services;
• Conducting internal research and development and making business decisions regarding current and future products and services;
• Responding to your comments, questions, and requests, and providing customer service;
• Informing you about products, services, offers, promotions, rewards, and events, and providing you with news and information that we believe may be of interest to you (information on how to manage these communications). (Please see “Your Choices” below);
• Manage your online account and send you technical notifications, updates, security alerts, and support and administration messages;
• Personalize your online experience and provide ads, content, or features that match your profile and interests;
• Monitor and analyze trends, usage, and activity;
• Process and distribute entries and prizes for contests, promotions, and sweepstakes;
• Detect, prevent, and stop security incidents and illegal or unauthorized activities, investigate complaints and claims, and provide additional security safeguards such as authentication;
• Protect our service users from fraud, malice, deception, abuse, or illegal activities by others;
• Debug and fix bugs in our products and services, and conduct other activities to maintain and improve the quality and security of our products and services;
• Cooperate with law enforcement to protect... • To protect the rights (including freedom of expression), interests, safety, or property of Niushipo, our customers, service providers, and other third parties;
• To comply with and enforce applicable laws and regulations and respond to government requests;
• To enforce our policies, terms and conditions, or other agreements;
• To defend or bring suit in court or elsewhere against claims, disputes, or lawsuits;
• If you are a member, we will provide you with the benefits of our membership program;
• To achieve any other purpose directly related to the purpose explicitly stated or described to you when your personal information was collected.
Sharing of Personal Information
We may share your personal information in the following ways:
• Suppliers, consultants, contractors, and other service providers may access your personal information to work on our behalf and improve the products and services they provide to us (e.g., companies assisting us with website hosting, shipping and delivery, payment processing, fraud prevention, customer service, analytics, marketing, and advertising);
• We will disclose your personal information in response to a request if we believe that disclosure complies with any applicable law, regulation, or legal process, or if any applicable law, rule, or regulation requires otherwise;
• If we believe that disclosure of personal information is necessary... For reasons that your actions violate our User Agreement or policies, or to protect our rights, property, and safety or that of any third party;
• During or in the course of negotiations relating to any merger, sale of company assets, financing, or transfer of all or part of our business to another company, provided that the receiving party has a legal right to such information, has an obligation to maintain confidentiality with us, and undertakes to keep such information confidential;
• Including our current and future parent companies, affiliates, subsidiaries, and other companies under common control and ownership;
• Where necessary, we will consult lawyers and other professional advisors for advice or otherwise to protect and manage our business interests;
• We have the right to decide at our sole discretion whether to publicly publish product reviews or other user content provided by you;
• With your consent or at your instruction; and
• We may collaborate with third parties to serve advertisements and provide analytics services on our behalf on the Internet. For more information on such information sharing, please see the “Advertising and Analytics” section below.
We may also share aggregated or anonymized information that cannot be reasonably used to identify you.
Advertising and Analytics
We entrust third parties to serve advertisements and provide analytics services on our behalf on the Internet. These entities may use cookies, web beacons, and other technologies to collect personal information about your use of our website, such as your IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information. We and other parties may use this personal information to analyze and track data, determine the popularity of certain content, serve ads and content tailored to your interests on our website and other websites, and better understand your online activity. You can also opt out of receiving targeted advertising by visiting the “Your Choices” page. Please note that you will need to make this opt-out on each device and browser you use to access our services.
We may also partner with third parties, such as Facebook and Instagram, to serve you customized ads on their platforms. If you do not wish to see customized ads served by us, you can usually opt out by changing your account settings or preferences on these platforms.
Data Retention
We determine the retention period for personal information based on business needs and legal requirements. We will retain personal information for as long as necessary to fulfill the purpose for which it was collected and for any other permitted related purposes, and to comply with applicable laws and requirements. For example, we may retain certain transaction details and communication records until the statute of limitations for claims related to that transaction expires.
Children
In providing our services, we do not knowingly collect personal information from children under the age of 18 without the prior consent of their parents or guardians. We currently have no record of selling or sharing the personal information of consumers under the age of 18. If you have reason to believe that a child has provided us with personal information through this service, please contact us and we will endeavor to remove that personal information from our database, unless we have obtained the prior consent of their parents or guardians.
Your Choice
Your Niushipo Online Account
You can log in to your Niushipo online account at any time and access the “My Account” page to update, correct, or delete certain information stored in your account. To delete your online account, please email inspector@niushipo.com. Please note that if you request the deletion of your account, we may retain certain personal information (such as transaction information) and other cached or archived copies of personal information for the period necessary to achieve the purpose for which the information was collected or used (including legal requirements or legitimate business purposes). If you request the deletion of your personal data, you may lose your account, order history, personalized web experiences, points and certificates, recently earned coupons, and promotional emails sent to your inbox. If you have any further questions about your account, please click “Contact Us”.
Choose to opt out of promotional messages
We only send you information you may wish to receive. When you opt out of receiving promotional materials we send you using methods that collect your personal information, we will contact you periodically by mail and/or email. We plan to use your name, contact details, and demographic information for promoting or advertising activities offered or arranged by us or third parties. We will not use your personal information for such purposes without your consent.
You can opt out of receiving promotional messages from us at any time as follows:
To opt out of receiving direct mail (such as catalogs and postcards): Please contact us at inspector@niushipo.com.
To opt out of promotional emails and SMS messages: Please follow the instructions provided in these communications or contact us at inspector@niushipo.com.
Please note that even if you opt out of promotional mailings, we will continue to send you generated or queued marketing or advertising content until we are able to fulfill your request. We may continue to send you non-promotional emails, such as those related to your account or our ongoing business relationship.
Cookies
Most web browsers are set to accept cookies by default. You can usually set your browser to delete or refuse cookies if you wish. Please note that if you choose to delete or refuse cookies, it may affect the availability and functionality of our website. For more information, please see our Cookie Policy. By continuing to browse our website, you consent to our use of cookies and agree that we may store and access cookies, IP addresses, and use other methods to collect website usage data and improve your online experience. We have established processes through which you can submit requests regarding your personal information.
Your Privacy Rights
Depending on your place of residence and applicable laws, you may have additional rights relating to the personal information we collect, subject to certain exceptions and limitations. If you reside in a state that grants these additional rights, you may exercise those rights under this section. For the purposes of this section, the term “personal information” includes “personal information” and “personal data” as defined by applicable law.
If your personal information is protected by consumer privacy laws in your jurisdiction, you may have the following rights:
• To confirm whether we process your personal information, to know what information we collect, and to access your personal information.
• To obtain your personal information in a portable and easy-to-use format.
• We will delete any personal information we hold about you, except as provided by applicable law.
• We will correct any inaccuracies in your personal information, taking into account the nature of the information and the purpose of its processing.
• You can opt out of the use or processing of your personal information for user profiling or targeted advertising.
• You can opt out of the sale or sharing of your personal information.
• Under certain state laws, you may also have the right to non-discrimination when exercising any privacy right. We will not discriminate against you because you exercise any right, nor will we change the price or quality of our products or services as a result.
Some state laws may grant you the right of appeal. If you do not receive a response to your rights request or fail to act on your request, you may appeal our decision.
Submitting a Request
If you wish to exercise the rights described above, and your state of residence offers such privacy rights, you can submit a request by emailing inspector@niushipo.com. If you choose to submit your request by email, you must indicate "Privacy Request" in the email subject and clearly provide the following information: the type of request you are making, your full name, email address, and physical address. Only one request may be submitted per email.
We are only obligated to grant you access to or deletion of your personal information upon receiving a verifiable request. When you exercise these rights and submit a request to us, we may ask you to provide additional information to verify your identity, such as your email address, order numbers for previous purchases of our products and services, or the last four digits of the credit or debit card used for the purchase. We may also use third-party verification service providers to verify your identity. We will endeavor to fulfill your request unless it falls under certain exceptions provided by law. Please note that the number of requests you may submit may be limited by applicable law. If you request specific information about yourself or request the deletion of sensitive personal information, we may apply a higher level of verification than with other types of requests. The information you provide must be consistent with the information we hold. This measure aims to ensure that personal information is not disclosed to anyone who is not authorized to receive it. Information collected through this process will only be used for verification purposes.
Oppose-of-Sale Signals: You can use opt-out signals (such as Global Privacy Control (GPC)) to opt out of the sale and sharing of your personal information.
Authorized Agents
You can designate an authorized agent to make a request on your behalf using the contact form on our website. If you are an authorized agent and wish to submit a consumer privacy request on behalf of someone else in accordance with applicable law, you must provide us with satisfactory proof that you are authorized to act on behalf of that person and verify the identities of yourself and the person being requested before we can process your request.
Right of Deletion
Under applicable law, we may refuse your request to delete some or all of your information if we believe there is a legitimate reason to retain it, including if the information is necessary for: (i) to complete transactions or fulfill contracts between us; (ii) to ensure security; (iii) to debug or fix bugs; (iv) to exercise legal rights; (v) to comply with other laws or legal obligations; (vi) to conduct research; (vii) to achieve internal uses consistent with our consumers' reasonable expectations; or (viii) to use the information internally in a lawful manner consistent with the context in which you provided the information.
If you wish to appeal our decision regarding your request, you can follow the instructions in our response to your refusal.
Categories of Personal Data Disclosed for Business Purposes
We may disclose your personal information to our service providers and third parties for business purposes, such as operational purposes and other purposes related to providing services to you. For more information on our business purposes for disclosing personal information, please see the "Use of Personal Information" section; for information on the types of information that may be shared, please see the "Information Collection" section.
Categories of Personal Data Sold or Shared
We do not sell consumers' personal information for monetary gain. Instead, Niushipo may share personal information in certain circumstances to improve your shopping experience by providing personalized services or customized offers through our services or other channels. We may also share personal information with third-party marketing partners who may use it for marketing and commercial purposes. Depending on the specific circumstances and existing contractual obligations, such sharing may be considered a “sale” or “share” under applicable law, and you may have the right to request that we cease such sharing, as stated above. Such sharing may include:
• Device or browser identifiers, such as cookies, beacons, pixel tags, mobile advertising identifiers, and similar technologies; customer numbers, IP addresses, online identifiers, and other forms of persistent identifiers;
• Commercial information, including records of products or services purchased, obtained, or considered for purchase, as well as other purchase or consumption history;
• Information on your internet and other electronic network activity, including but not limited to browsing history, search history, and information on your interactions with websites, applications, or marketing campaigns;
• Personal profiles inferred from any of the above information to reflect your preferences and behavior.
Niushipo will not use sensitive personal information or sensitive data as defined by applicable law for any purpose other than that permitted by applicable law.
Data Transfer
Niushipo is headquartered in Hong Kong. Regardless of your location, we process and store the information we collect about you within Hong Kong. The jurisdictions of Hong Kong may not offer the same level of data protection as your jurisdiction. As described in the “Personal Information Sharing” section above, your personal information may also be transferred to Hong Kong or other third-party locations or jurisdictions where those third parties provide services to us, and stored and processed in those jurisdictions. Such transfer and processing of personal information is necessary for us to provide our services. By submitting personal information to us, you acknowledge and consent to such information transfer.
Data Security Measures
We are committed to protecting the security of your personal information. Our employees are trained on the importance of privacy and personal information protection. We will strictly limit the number of personnel within Niushipo authorized to access personal information to employees directly involved in providing services to you. Furthermore, we will regularly review our security measures to ensure that personal information is not lost or accessed, used, disclosed, modified, or deleted without authorization or by accident.
Third-Party Websites
Our website may contain links to other websites operated by third parties.
We are not responsible for the privacy practices of these third-party websites. We have no control over the content of linked websites or how they process your personal information. You should review the privacy policies of these third-party websites to understand how they use your personal information.
Your Consent
By using the internet services we provide, you consent to our use of your personal information as described above. You also consent to our use of your personal information for the purposes stated and other related purposes.
Contact Us
If you have any questions about using our website or our privacy policy, you can contact us by sending an email to inspector@niushipo.com.
VELTRA IMPORT & EXPORT CO., LIMITED
Address: RM 2902, 29/F, HO KING COMMERCIAL CENTRE, 2-16 FA YUEN STREET
MONG KOK,HONG KONG